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Almay Signs Bibb as Brand Ambassador

Newest face in global cosmetics campaign

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By: Jamie Matusow

Editor-in-Chief

Revlon, Inc. announced that its Almay brand has signed one of Hollywood’s rising stars, Leslie Bibb, as its newest brand ambassador. She joins Elaine Irwin-Mellencamp and Marina Theiss, who currently represent Almay worldwide.

In her new role, Ms. Bibb will be the face of new and existing cosmetics collections and will appear in global multi-media campaigns that include television, print, in-store and internet placements.

“I am thrilled to be joining the Almay family,” said Ms. Bibb. “The Almay Woman is pure, fresh, and natural which is how I try to be everyday. It is a tremendous honor to be partnering with a brand which shares the same sensibilities on life and beauty.”

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